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A new year, a new look for your Linkedin page

26475166 - linkedin website on a computer screenA well-kept, professional Linkedin page is a great networking tool. Is it time to give your Linkedin page an update?

Start with your photo. How long has it been since you had a professional photo taken? If you can’t remember, it’s probably time for a new one! Next up: Your Linkedin URL. Are you using a customized Linkedin URL? You can improve your Google search ranking by using your first and last name — with no spaces — as your unique URL. If that combination isn’t available, you could add on another identifying word to the URL, such as one of the strengths you want to be recognized for — leadership or management, for example. While we’re on the subject of strengths, you’ll want to identify four or five of your top strengths and use those words in as many of your profile descriptions as possible. For step-by-step instructions to customize your Linkedin URL, check out this guide.

Have you fully personalized your Linkedin page? The most successful networks are built by adding a personal touch to all of your professional interactions. Do this by staying in touch with colleagues from current and past workplaces. Every so often, send a customized, personal note or some helpful information to members of your network. Also, don’t be afraid to ask for recommendations. Posting these on your LinkedIn profile will add to your credibility.

Don’t forget to post friendly, helpful and professional content on a regular basis. For example, you could share congratulations to a colleague who earned a promotion or an interesting article relevant to your Linkedin contacts. For example, find a plethora of leadership articles and insights in Linkedin’s leadership center. Linkedin has similar centers for entrepreneurs, small business owners and many other types of business professionals.

It’s a new year — make sure your Linkedin page is an effective tool for helping you connect with other professionals and help others hone in on your strengths and personal brand.