Recruiters today are finding themselves in a highly candidate driven market. In order to hire the people you need, you may be required to adopt different strategies and tactics to effectively attract and hire new talent.
A 2017 recruiting trends report from Top Echelon, based on input from more than 5,000 recruiters, pointed to two key sources of stress for recruiters:
- Sourcing qualified candidates (35%);
- Clients who are too slow to make offers (30.8%)
Being too slow to make offers and hire employees is particularly troubling when the most common complaint is that “there aren’t enough candidates to pick from.” Clearly, moving quickly to make a hiring decision and extend an offer is critical.
Use Social Media
It’s also critical for employers to have a firm grasp of what appeals to today’s most sought-after candidates. Millennials are projected to make up over half of the workforce by 2020 and they are currently the most sought after employees. Ashira Prossack, CEO of Millennial Mastermind, a consulting firm that helps bridge the gap between employers and millennials, says that “Companies and recruiters must reevaluate their hiring strategies to attract this younger generation of workers.” That means moving beyond traditional recruitment methods to connect with candidates on the platforms they use the most. You need jobs to be posted on multiple social media sites rather than relying exclusively on job boards. Because this generation lives on their mobile devices, they expect to be able to apply for jobs quickly and easily through their smartphones. Therefore, creating a mobile-optimized app to maximize recruiting efficiency is a top priority.
For HR professionals, a good starting point for determining the type of adjustments needed is to conduct an internal audit or analysis to determine:
- Average time-to-hire, by position or job category:
- Number/percentage of opt-outs or incompletes during online application process;
- Ratio of accepted-versus-rejected offers and reasons for rejection.
In each of these areas, it can be helpful to analyze results based on various types of jobs, such as by department, by manager, by position, for hard-to-recruit positions, by type of application (email vs. desktop vs. mobile), ect.
Recognizing that time-to-hire is critical in a candidates’ market, anything that HR can do to help streamline the applicant review, interview and offer process can go a long way toward boosting the odds that your most desired candidates are likely to accept your offer.