Tag Archives: Career planning

The Role of Social Media in Recruiting

There’s no doubt that social media has changed our world in significant ways. The way people find new job opportunities is no exception. Social media is widely used by recruiters looking for the best candidates. It has given recruiters many tools to find candidates and gain insights about them. Your social media presence can play a pivotal role in a recruiter’s decision to hire you. Today, LinkedIn, Facebook, and Twitter are the most common social media platforms. If you’re looking for new job opportunities, it’s important to optimize your social media. When your social media represents you well, you will maximize potential job opportunities. Here are our top tips to positively stand out on social media!





To work on perfecting your LinkedIn profile, check out our past blog post that describes detailed steps on how to develop your LinkedIn profile. LinkedIn is by far the most powerful social media platform since it is made for professional networking. Once you’ve followed our steps to developing your LinkedIn profile, you can now work on being more specific on your profile. Our top tips for optimizing your LinkedIn profile are:

  1. Keep your profile as detailed as possible. Recruiters search for candidates on LinkedIn based on aspects like industry, years of experience, certifications, and job description. You should include as much detail as you can on your LinkedIn and use career-specific keywords. Doing so can increase your likelihood of appearing in search results. Detail is crucial on LinkedIn! Recruiters want to see everything you have done in as much detail as possible, including awards and achievements.
  2. Get recommendations! One of the most important things you can have on LinkedIn is recommendations. It is very powerful for recruiters to read about experiences that other professionals have had with you. It sheds a much more positive light on you in the workplace. If you have any coworkers or past bosses, don’t be afraid to ask them to write a quick 100-150 word recommendation about their experience working with you. It will make a world of a difference!



While the way Facebook is used differs from LinkedIn, it is just as important. It is mostly used as a platform to stay in touch with family and friends, but can still be looked at by potential hiring authorities. Here are our most crucial pointers to staying professional on Facebook:

  1. Find a balance of portraying your personality while still maintaining an appropriate profile. When a recruiter is looking at your Facebook, they are looking to get an idea of who you are off paper. Facebook posts can show a lot about how people think and act. For example, it can show character traits. By looking at a profile, a recruiter can tell if someone is usually positive vs. critical, organized vs. messy, and more. Most recruiters won’t look deeply into a Facebook profile or hold it to the same standard as they do a LinkedIn profile. 
  2. Make sure that you’re being honest about yourself, your qualities, and your work history throughout your profiles. Recruiters will look for any major signs or inconsistencies that would not match something you have stated elsewhere. 
  3. Before liking or posting anything, pause and ask yourself: what would a recruiter think about me if they saw this? Once something is online, it will stay there forever and anyone can see it.


Twitter & Other Social Media

Like Facebook, Twitter is used to stay in touch with people and current news. Twitter accounts show your posts, replies, and everything you like/favorite. This means that a recruiter checking out your profile can see anything you like or post. The best way to keep a professional Twitter profile is to:

  1. Use Twitter to follow companies you may be interested in. Also, use hashtags that relate to your career goals so that you can keep up with potential opportunities. 
  2. Just like Facebook, be mindful of what you post. Anything inappropriate could influence your eligibility as a candidate in a negative way.


LinkedIn, Facebook, and Twitter are the most prevalent social media sources for recruiters. But, that does not mean that the rest of your social media accounts can be neglected. Platforms like Instagram, Snapchat, Vsco, and more are still very much public.  If recruiters choose to access them, they can do so. You should still be making sure that you are never posting content that could be damaging to your reputation. Your social footprint is the first impression that a recruiter will have of you. Put these tips to use to make sure you positively stand out.


Career Planning: Top three tips to get Unstuck

  1. Stop saying “should”

Here’s the danger of shoulds when planning your career, or your life for that matter. Every time you believe that you should do something, you are implying that you neither want nor need this, but somehow you feel required to do it. These shoulds will create dissonance in your heart and mind which will drain your energy and take your focus off of what is truly going to guide you towards your vision. If you base your plan on being accountable for the shoulds, you are limiting your opportunities as you make your career decisions. It would be like driving a car with your foot on the gas and the break at the same time. The goal is to eliminate as many shoulds as possible or as Tony Robbins cleverly states it, “Stop shoulding all over yourself!”. Shoulds need to either be reclassified as a need or a want, or else be taken off the table entirely.

  1. Get clear on what you need

If the goals that you are setting are based on what you really need and want out of life, you will have the belief, clarity and motivation that will make you more likely to achieve them.  If the goals you are setting are meeting someone else’s wants or needs, or based on your shoulds, you will probably find it frustrating to try to attain them.  It is extremely important that you take the time to explore and identify your actual needs. Once you have identified these, you are now beginning to identify what it means to be successful by your true personal standards.

In career planning, it’s important to have a vision and set clear goals in order to align yourself with your longer-term vision. Your wants and needs are the foundations on which you set realistic and attainable goals.  It’s critical to categorize your needs and your wants because it guides you through a powerful process that will help you prioritize your goals and most importantly, shake out the shoulds that we often mistake as true needs.

  1. Prioritize and plan

It’s time to prioritize your goals based on the needs and wants that will be satisfied with your career. Very simply, your needs are the things that are essential to survival. This is a very personal area and most people significantly over-estimate what they truly need. Your wants have more to do with enriching your life. Remember, you can’t enrich something that has fundamental bare spots.

I recommend taking pen to paper for this process and be ready to revise. The trick to doing this effectively is to “ask like a two-year-old”. That goes like this: “Why….why…why…”  You’ll be setting out to prove to yourself that something is truly a need, or not.  True needs are aligned with our natural priorities. Understanding them and putting them in their proper place is fundamental to the pursuit of happiness.

If you are feeling stuck or unsure of what direction to take in your career planning, use these 3 simple guidelines to get unstuck:

  1. Formally write down what you NEED to live at survival level.
  2. Clarify what you WANT as well as when and why you want it.
  3. Eliminate the SHOULDS that you have become tied to.

Now, you can define your career plan to support your basic needs and work calmly towards satisfying your wants.