The Role of Social Media in Recruiting

There’s no doubt that social media has changed our world in significant ways. The way people find new job opportunities is no exception. Social media is widely used by recruiters looking for the best candidates. It has given recruiters many tools to find candidates and gain insights about them. Your social media presence can play a pivotal role in a recruiter’s decision to hire you. Today, LinkedIn, Facebook, and Twitter are the most common social media platforms. If you’re looking for new job opportunities, it’s important to optimize your social media. When your social media represents you well, you will maximize potential job opportunities. Here are our top tips to positively stand out on social media!





To work on perfecting your LinkedIn profile, check out our past blog post that describes detailed steps on how to develop your LinkedIn profile. LinkedIn is by far the most powerful social media platform since it is made for professional networking. Once you’ve followed our steps to developing your LinkedIn profile, you can now work on being more specific on your profile. Our top tips for optimizing your LinkedIn profile are:

  1. Keep your profile as detailed as possible. Recruiters search for candidates on LinkedIn based on aspects like industry, years of experience, certifications, and job description. You should include as much detail as you can on your LinkedIn and use career-specific keywords. Doing so can increase your likelihood of appearing in search results. Detail is crucial on LinkedIn! Recruiters want to see everything you have done in as much detail as possible, including awards and achievements.
  2. Get recommendations! One of the most important things you can have on LinkedIn is recommendations. It is very powerful for recruiters to read about experiences that other professionals have had with you. It sheds a much more positive light on you in the workplace. If you have any coworkers or past bosses, don’t be afraid to ask them to write a quick 100-150 word recommendation about their experience working with you. It will make a world of a difference!



While the way Facebook is used differs from LinkedIn, it is just as important. It is mostly used as a platform to stay in touch with family and friends, but can still be looked at by potential hiring authorities. Here are our most crucial pointers to staying professional on Facebook:

  1. Find a balance of portraying your personality while still maintaining an appropriate profile. When a recruiter is looking at your Facebook, they are looking to get an idea of who you are off paper. Facebook posts can show a lot about how people think and act. For example, it can show character traits. By looking at a profile, a recruiter can tell if someone is usually positive vs. critical, organized vs. messy, and more. Most recruiters won’t look deeply into a Facebook profile or hold it to the same standard as they do a LinkedIn profile. 
  2. Make sure that you’re being honest about yourself, your qualities, and your work history throughout your profiles. Recruiters will look for any major signs or inconsistencies that would not match something you have stated elsewhere. 
  3. Before liking or posting anything, pause and ask yourself: what would a recruiter think about me if they saw this? Once something is online, it will stay there forever and anyone can see it.


Twitter & Other Social Media

Like Facebook, Twitter is used to stay in touch with people and current news. Twitter accounts show your posts, replies, and everything you like/favorite. This means that a recruiter checking out your profile can see anything you like or post. The best way to keep a professional Twitter profile is to:

  1. Use Twitter to follow companies you may be interested in. Also, use hashtags that relate to your career goals so that you can keep up with potential opportunities. 
  2. Just like Facebook, be mindful of what you post. Anything inappropriate could influence your eligibility as a candidate in a negative way.


LinkedIn, Facebook, and Twitter are the most prevalent social media sources for recruiters. But, that does not mean that the rest of your social media accounts can be neglected. Platforms like Instagram, Snapchat, Vsco, and more are still very much public.  If recruiters choose to access them, they can do so. You should still be making sure that you are never posting content that could be damaging to your reputation. Your social footprint is the first impression that a recruiter will have of you. Put these tips to use to make sure you positively stand out.