We have explained what it takes to Identify Your Ideal Candidate, and Where to Find Them. So this month, we will give out some tips on how to Attract your ideal candidate.
Don’t let a good one slip away
Having a website is pretty much essential in today’s world, so ensuring that it is up to date, and easily accessible is important. Candidates are more than twice as likely to apply for a position on your website during their second visit to your site than on the first visit. If you don’t have a way of capturing their information and encouraging them to come back to your site, you may really be missing out. We recommend building function into your jobs page on your website, to allow candidates to enter their contact information and the types of roles they are interested in. Then, you are easily able to reach back out to them with new opportunities and company announcements. This is a great way to keep them engaged and more likely to revisit your site and apply.
Represent your brand
Do you have a brand that is representative of your culture? Does your website tell your story? Potential candidates, or any customer for that matter, wants to know about you, in specific. They want to know WHO are you as a company, WHAT do you offer that other companies don’t, WHERE are you located, WHY should they choose you, and HOW can you help them? Are you staying up to date with technology? Many people look for companies that are with the times as it provides a sense of comfort.
Measure your performance
Ensuring that someone is recording how your marketing is performing is also beneficial. You can record which strategies work, and which may need some tweaking. You should always treat your strategies or platforms like employees. Don’t just one and done them. Allow some time to evaluate its performance. In regards to driving more traffic to your website, a company blog or company announcements are a great way to start! Blogging is becoming more and more important when it comes to marketing. Are you blogging effectively? If you are not speaking to your audience, what’s the point? You want your audience to care about what it is you say, you need to show you are ready to engage with them and help them feel connected to you.
Keep up with the times
In order to attract more candidates, you need to be paying attention to the market trends. Which jobs perform best on certain job sites. There are so many job boards out there, so it’s just a matter of taking advantage of the right one. Take advantage of the candidates you already have in your database before reaching out to new ones. You could have a hidden gem somewhere in there, or they may know someone. It can save time in the long run. Utilizing automation is a great way to increase your revenue without breaking the bank. It can relieve a lot of stress as well. However, you don’t want to sound robotic, so make sure you add a personal tone to the automation.
There are many ways to go about attracting your ideal candidates. Use these tips to help you capture more quality candidates in the most timely fashion and always continue to build and improve.
